Fractional Head of Marketing - eCommerce

Silverwater/Remote

About Us

We are working with a dynamic e-commerce florist revolutionising the way Australians experience and purchase flowers online. As they continue to grow, they're seeking a talented Fractional Head of Marketing to elevate their digital presence and drive brand growth across Australia part-time (3 days a week) for 12 months.

The Role

We seek a strategic thinker who can maximize results within focused time parameters, efficiently and effectively establishing marketing initiatives and brand development efficiently and effectively.

Key Responsibilities

Provide strategic marketing leadership three days per week, with flexibility in schedule
Lead and manage relationships with digital marketing agencies, with a focus on paid media campaigns across search and social platforms
Develop and execute comprehensive social media strategies that enhance brand awareness and drive engagement
Create and implement brand development strategies that position us as Australia's premier online florist
Set strategic direction for all marketing initiatives and ensure consistent execution
Manage marketing budgets and ROI across paid campaigns
Establish KPIs and reporting frameworks for marketing performance

Required Skills & Experience

5 years of strategic digital marketing experience
Proven track record in managing digital marketing agencies and paid media campaigns
Experience in fractional or consulting roles, demonstrating the ability to drive results in time-limited capacity
Strong understanding of social media marketing and content strategy
Experience in brand development and management
Excellent analytical skills with a data-driven approach to decision making
Strong project management and stakeholder management abilities
Experience in the eCommerce space
Knowledge of the Australian retail market
Experience with marketing automation platforms
Understanding of SEO best practices
Background in e-commerce and digital retail

Day Rate of $700-800 a day

Start date immediate

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