Company Description

Beforepay Group is an ethical-lending fintech founded in 2019 to create safe and affordable lending products. We operate Carrington Labs and Beforepay, a direct to consumer business offering customers access to small loans, on demand, for short-term cash-flow challenges, and equipping them with customised spending insights and a budgeting tool in our app.

We won Best Startup of the Year at The Fintech Awards in 2020, IPO’d on the ASX in Jan 2022, and have already doubled our valuation this year.

Role Description

We’re looking for a part-time Creative Lead with a copywriting background to develop ad concepts for Facebook and Instagram, and work with our in-house designer and external contractor to bring them to life. Our ideal candidate has saved more Facebook, Instagram, and TikTok ads for inspiration than could possibly be used in one lifetime.

This role requires a proven ability to experiment and iterate, blending creativity with analytical insight to develop high-impact creative campaigns and drive conversions.

You’ll love this role because:

We don’t have big egos, limiting briefs, or arbitrary client deadlines.
You’ll measure and receive recognition for the impact of your work.
Your research and ideas will guide the work that we do together.
We have the appetite to test bold ideas.
We hustle, and have a startup culture, but maintain a healthy work-life balance, and promote flexibility.

Required for the role:

You have written direct response copy in English for the Australian (or similar) market, and have a well worn research and writing process.
You can share examples of improving conversion rates in social media advertising.
You have experience conducting customer, competitor, and market research, and synthesising your research into high conversion insights.
You have a creative testing framework that you use to systematically develop and test creative ideas.
You use creative (e.g. Figma and Adobe Creative Suite) and analytical tools (e.g., Google Analytics, Facebook Ads Manager) to develop concepts and track performance.
You have an eye for design aesthetics and trends in social media advertising

If that sounds like you, any one of these will make you stand out:

You’ve written great copy in the Australian finance industry.
Excellent project management skills.

What we can offer you:

High visibility in the company (if that’s your jam).
Autonomy and ownership.
An inclusive company culture that’s open to change
A company with strong ethics and moral compass.
Kombucha on tap, and a coffee machine, grinder, and beans approved by our 3 resident ex-baristas.

Candidates must be available part-time. We’re open to remote work for the right candidate, but domestic candidates need Australian working rights. Our office is near Pitt Street Mall, Sydney.

Beforepay Group

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