ABOUT TAG
Our clients stick around for many years. We devise strategies and solutions that are simple and effective. We’re all about creating lasting partnerships and bonds with businesses that believe in us, and our work. We implement for an uncertain and evolving future, and we're a joy to work with.
We are looking to play TAG with someone who is keen to invest in their own personal growth as well as make TAG one of the best workplaces in Australia.
POSITION OVERVIEW
As a Digital Marketing Strategist at TAG, you will spearhead innovative performance marketing strategies across Social ads, Google Ads, and Email Automation, ensuring not only the achievement of a robust revenue target but also the delivery of compelling and effective copy for various marketing channels. This role demands hands-on expertise in campaign execution, including A/B testing and continual optimisation, while simultaneously providing visionary leadership to a dynamic team.
If you are a results-driven digital marketing professional with a keen eye and a proven track record in exceeding performance revenue targets, TAG welcomes your expertise to shape the future of our dynamic and cutting-edge campaigns.
Responsibilities:
- Develop and lead comprehensive performance marketing strategies across social ads, Google Ads, Klaviyo, Okendo and Yotpo (and whatever comes next).
- Collaborate with cross-functional teams to align performance marketing efforts with overall business objectives.
- Stay abreast of industry trends and emerging technologies to drive innovation in campaign strategies.
- Implement A/B testing methodologies to optimise ad creatives, copy, and audience targeting.
- Monitor campaign performance metrics and provide actionable insights to continually improve ROI.
- Utilise data analytics tools to assess the performance of campaigns and provide regular, data-driven reports to stakeholders.
- Identify key performance indicators (KPIs) and implement tracking mechanisms to measure success.
- Develop and execute strategies to meet or exceed annual performance revenue targets.
- Work closely with the sales team to align performance marketing efforts with overall revenue goals.
- Mentor and lead a team of performance marketers, fostering a culture of collaboration, innovation, and continuous improvement.
- Conduct regular training sessions to enhance the team's skillset and keep them informed about industry best practices.
- Act as a point of contact for clients, providing strategic insights and updates on campaign performance.
- Collaborate with clients to understand their goals and tailor campaigns to meet their specific objectives.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong written and verbal communication skills.
- Familiarity with social media platforms, trends, and best practices.
- Ability to work independently and as part of a team.
- Detail-oriented with excellent organisational skills.
- Passion for staying updated on industry trends and emerging social media technologies.
WHAT WE VALUE & EXPECT:
- Clear, confident communicator;
- A personal drive for success;
- Team player - we work together here;
- Grace when under pressure;
- Loves learning and not afraid to make mistakes;
- A “whatever it takes”, can do attitude;
- Superior time management skills;
- A great banana bread recipe; and
- Good vibes only.
