Part-Time | On-Site | No remote applications
Role Purpose: By speaking with a unique, colourful and diverse voice to our customers’ deepest needs, this role drives effective engagement on social media platforms in alignment with SuperFeast’s evolutionary purpose, with the intent of getting more people on the herbs.
Role Overview:
As the Social Media Content Coordinator at SuperFeast, you will play a vital role in curating and managing our brand's social media presence to engage and connect with our target audience effectively. Your out-of-the-box creativity and expertise in social media content creation and community management will significantly contribute to the achievement of our mission and support the growth of SuperFeast. With a focus on storytelling and visual communication, you will be an essential part of our team, bringing our purpose to life through captivating social media content.
Key Responsibilities:
Social Media Strategy: Collaborate with the marketing team to develop a comprehensive social media strategy that aligns with SuperFeast's marketing strategy and brand identity.
Content Production: Capture potent video and photography material through a mobile device.
Content Creation: Create visually appealing and engaging content for various social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. This includes stills, reels, gifs and carousels.
Community Engagement: Interact with our online community, respond to comments and messages, and foster meaningful connections with followers.
Content Calendar Management: Create and manage a social media content calendar to ensure a consistent and timely flow of content.
Visual Storytelling: Use visual storytelling techniques to convey our brand's purpose and mission effectively, resonating with our social media audience.
Performance Analysis: Monitor and analyse social media metrics to assess the effectiveness of content and make data-driven decisions for continuous improvement.
Trends and Innovation: Stay up-to-date with social media trends, tools, and best practices to keep SuperFeast at the forefront of social media marketing.
Affiliate Communications: Manage affiliate communications for collaborations with influencers, content creation, and outreach via Instagram and email.
Influencer Relations: Maintain Instagram presence through stories, reposts, and engagement, fostering influencer relationships.
Promo & Giveaway Coordination: Coordinate SuperFeast promotions, giveaways, and collaborations with marketing team support.
Requirements:
- Proven experience as a Social Media Content Coordinator or similar role, with a portfolio showcasing successful social media content projects.
- Excellent visual storytelling and content creation skills, with a strong eye for aesthetics and brand consistency.
- Deep understanding of various social media platforms and their unique features and audiences.
- Ability to interpret social media analytics and insights to optimise content performance.
- Creativity and innovation, with a passion for exploring new ideas and approaches to social media content.
Key Performance Indicators (KPIs):
Lead Generation: Increase leads and website sessions through engaging social media content that encourages click-through to site.
Social Media Engagement: Measure and improve social media engagement metrics, including likes, comments, shares, and follower growth.
Content Reach: Increase the reach and impressions of social media content to expand our brand's visibility.
Community Growth: Monitor the growth of our social media community, striving to increase followers and build a loyal audience.
Content Calendar Adherence: Ensure timely delivery of social media content according to the content calendar.
Audience Sentiment: Evaluate audience sentiment and feedback on social media, using insights to improve future content.
Our Purpose: To dramatically reduce disease and degeneration, creating superhumans who may enter the realm of elderhood. As the Social Media Content Coordinator, you will play a pivotal role in contributing to our purpose by curating captivating and engaging content that connects with our social media audience. Your creativity and dedication to visual storytelling will significantly contribute to the achievement of our mission and support the growth of SuperFeast.
Our Vision: By 2030 SuperFeast is renowned as a juggernaut in preventing disease and cultivating health. SuperFeast is a globally recognized brand in the wellness industry, with 70M in revenue from Australia, US, Europe, and Asia combined. The company has made its way into medical practice due to its documented impact on users. The business has a healthy profit margin at 15% and a thriving AU Head Office with 100 staff across the world. SuperFeast’s company-owned HQ premise is a state-of-the-art Daoist healing centre and tonic bar. Suppliers are vertically integrated with SuperFeast, which allows the company to be a key bulk supplier to other herbalist brands. SuperFeast is a feature piece in the latest edition of Forbes and is often referenced in University case studies for business models. The brand is the household name for medicinal mushrooms, tonic herbs, and adaptogens after the best-selling book release by Mason Taylor.
