As a Digital Marketing Operations Specialist, your role will focus on accelerating campaign management and optimization processes. This involves streamlining operations to enhance efficiency, leveraging automation tools to handle repetitive tasks, and applying data-driven strategies to ensure effective campaign execution and performance improvement. Your expertise will contribute to optimizing workflows, improving targeting and personalization, and ensuring timely and accurate reporting.
Responsibility
- Responsible for effectively managing various client accounts and budgeting requirements.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
- Collaborate with stakeholders and local media partners to support the marketing communications and business strategies of the brands, including managing local vendor research.
- Develop compelling and engaging content for various marketing channels social media advertising, websites, email campaigns, and others.
- Develop media plan, manage campaign execution, and daily operation optimization for traffic volume and conversion.
- Monitor, analyze, and optimize the performance of marketing campaigns using analytics tools.
- Research and analyze competitor advertising links and SEM strategies.
- Provide monthly/quarterly reports on assigned clients to account teams/clients communicating overall progress, initiatives, and other high-level topic matters that management and team members should be aware of.
- Report and communicate results/ideas with clients and also share with the operational and sales team, promoting team growth.
- Stay up-to-date with digital marketing trends and features.
Requirements
- Proficient with Paid Digital Marketing tools Google Ads (Search and Display), LINE, Instagram Ads, Facebook Ads, LinkedIn Ads, etc.
- Experience with entire Digital Marketing Campaigns (Paid Social Media, PPC, SEO, SEM)
- Understanding of campaign process and budget allocations and optimization.
- 3-4 Years of Paid Digital Marketing experience
- Time management skills and proactive nature.
NOTE about this job:
1. Only experienced and relevant candidates will be proceeding forward
