Company Description
Your Reformer is an expert in Reformer Pilates, supplying beautiful, functional, and high-quality reformer pilates beds trusted by leading brands such as Goodlife, Revo Fitness, World Gym, Fernwood, Sydney Roosters and hundreds of other independent gyms and Pilates studios. We offer a range of equipment for both commercial and home use and also provide on-demand and virtual studio options to our clients.
Role Description
This is a part-time hybrid role for a Marketing Manager to focus on the Commercial side of Your Reformer’s business. You will focus on all markets, including international orders and leads too. This is a hands-on role, with the successful candidate being required to proactively plan, manage and execute campaigns and promotional activity end to end.
The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing manager must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. Ideally you have had experience in B2B field in health and/or wellness.
Responsibilities of this role
- Developing and implementing marketing plan for B2B (reformers, digital and wholesale)
- Developing Communication plan and working with Communication Manager on briefing such plan
- End to end coordination of expos both in AU, US and international
- Collaborating with commercial sales teams to improve marketing results
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for program success
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Coordinate with the internal and external marketing team members for Commercial performance
- Execute all marketing activities that support the Commercial/B2B business growth in both reformers, digital and wholesale verticals
- Support both Commercial Sales and Software Development teams on change management with current customers
- Support pilot sites and marketing assets required to make successful and to give the greatest opportunity to convert into sale
Skills and Qualifications
· Ideal for an Assistant Marketing Manager or Campaign Manager level in the lifestyle, wellness, beauty sectors, looking for the opportunity to advance.
· Extensive experience in managing and delivering marketing activities across ecommerce platforms as well as traditional marketing;
- Excellent communication and presentation skills
- Experience in event planning and conferences
- Excellent writing and editing skills
- Strong project management skills
- Proficiency in software such as Adobe Creative Suite, Google Analytics, and Monday (or project management tool) or similar programs
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Please note, we often receive a high volume of applicants. As a result, only successful applicants will be contacted. If you'd like to express strongly your desire to be considered for this role, we encourage you to email us directly at careers@yourreformer.com.au with a cover letter also.
