Company Description
Hello, we’re MEKE Baby, Australia’s leading brand in innovative feeding solutions, dedicated to providing the essentials for the modern day parent.
Our mission is simple: to create practical, innovative products that let you live life on the go—because it’s 2024, and heating bottles in bowls of water just doesn’t cut it anymore. We understand that becoming a parent is a huge change, and what you need aren’t the “nice-to-haves” but tools that truly make a difference.
Role Description
This is a part-time hybrid role for a TikTok & Content Manager at Meke Baby, located in Melbourne, VIC, with flexibility for remote work. The Content Manager will be responsible for creating and managing TikTok content, developing content strategies, engaging with followers, analyzing data, and collaborating with the marketing team.
Why This Role Is Exciting?
We are revolutionising the baby space! Lead influencer marketing for a brand that’s redefining modern parenthood with game-changing products. Drive Innovation and Authentic Storytelling: Not only will you push the boundaries of social media, parenting tech, and influencer marketing, but you’ll also be part of A Double Life—our purpose-driven podcast that shares real, unfiltered stories of parents balancing personal passions and family life.
Skills You Bring
- Exceptional Organizational Skills: You’re skilled at managing multiple campaigns and deadlines seamlessly, ensuring that every detail is handled efficiently to keep our projects on track.
- Relationship-Building Expertise: You know how to build and nurture strong connections with influencers and internal teams, building partnerships that elevate our brand and talk to our audience.
- Proactive Problem-Solver: With a drive and an eye for detail, you’re quick to identify and think on your feet, always finding ways to improve processes and outcomes.
- Thrives in a Fast-Paced Environment: You excel in creative settings, adapting to change while being open to creativeness and testing new trends.
- Strong Prioritization Abilities: Managing multiple campaigns, contacts, and content deliverables is second nature to you. You understand what to prioritize and can juggle complex tasks to keep our influencer strategies aligned and impactful.
Qualifications
- TikTok content creation, Content Strategy, and Social Media Management skills
- Experience in developing engaging content and analyzing performance metrics
- Copywriting and Creative Writing skills
- Digital Marketing and Content Marketing skills
- Strong communication and interpersonal skills
- Knowledge of SEO and SEM practices is ideal
- Previous experience in ecommerce is a plus
- Loves e-com brands, inspired by Bangn Body, Who is Elija, Flick Stick, 35mm Co etc
- Is willing to attend podcast filming in Richmond at Pivotal Conversations and assist with "A Double Life Content"
- Strong video editing skills, graphic design is a plus
